Massive development on Hwy.74 moving forward

Mon, 05/01/2006 - 9:03am
By: Ben Nelms

The largest commercial development to hit southwest Fulton County in decades is inching closer to reality. Conceived as a major retail venue along Ga. Highway 74 and spanning 100 acres just south of I-85 between Oakley Industrial Boulevard and Milam Road, Fairburn City Administrator Jim Williams told council members Monday he expected the property to close by mid-August.

“This long awaited project is beginning to materialize and, hopefully, before too much longer we’ll have some names of some tenants that will be involved in the project,” said Williams.

Initially envisioned to be completed in several phases, the full development of the site would place multiple anchor stores and upwards of one million square feet of retail space inside Fairburn city limits, along the east side of the Hwy. 74 Corridor.

“We expect that the actual closings on the property will happen between now and Aug. 15,” Williams said. “When I expressed some concern about this taking a long time to close on the property they said that the developer has a very, very substantial amount of earnest money down that will be forfeited if the project doesn’t close, so we’re all confident that he’s not going to walk away from it. We expect that approximately the first of June we’ll be seeing some of the engineering drawings.”

The development was studied by Atlanta Regional Commission and Georgia Transportation Authority as a Development of Regional Impact (DRI). Their perusal of the proposal has been completed, Williams said, paving the way for the next phases of the development. The recommendations stemming from the study, involving factors such as curb and median cuts and Park and Ride facilities, were all a part of Fairburn’s initial concept and one with which developers had previously agreed to provide.

“The regional review process for the commercial area on Hwy. 74 has been concluded. It’s been all through the Atlanta Regional Commission and Georgia Regional Transportation Authority and everything is in good shape,” Williams said. “The developer has agreed to the recommendations they made and so we’re ready to move on to the next step.”

The 100-acre retail development will extend on the east side of Hwy. 74 between Oakley and Milam Road, excluding the current retail area located on the northeast corner of Hwy. 74 and Milam. The conceptual Site Plan was approved by the city council Nov. 14. That vote gave the go-ahead for the first phase of the massive development.

The conceptual site plan for the overall development designates two interparcel roadways inside the development running roughly parallel to Hwy. 74 with a third road in the rear to function as an access road. In the project’s first phase, in the area beginning at Milam Road and running north, the roads would run to the power line easement. It is at that location along SR 74 where the first of two eventual median cuts will be made and a traffic light installed.

Businesses that have opened along the Hwy. 74 corridor south of I-85 during the past year include Hampton, Zaxby’s and Black Jack Motorcycles. Wingate Inn is under construction and a small animal and an indoor soccer facility have been approved by the city council. Other projects are in various stages of planning.

login to post comments

Comment viewing options

Select your preferred way to display the comments and click "Save settings" to activate your changes.
fancypants's picture
Submitted by fancypants on Tue, 05/02/2006 - 1:52pm.

I am so glad that I don't have to commute to Atlanta. I just hope and pray that someone with a brain looked at this and they are working on keeping traffic flowing past all this development.

So, is it going to be like a mall or more something like the Fayetteville Pavillion?

Good-bye sales tax profits for Fayette County!


Submitted by FayetteFlyer on Wed, 05/03/2006 - 5:06pm.

Ok, I'm all for development, increased employment opportunities and what-not, but c'mon already! With all this increased traffic at the Hwy 74/I-85 interchange just how IS someone supposed to get to downtown and back for work? We're not even taking into consideration all those townhomes and other new home dwellings along Oakley Industrial when they finally reach full occupancy. I'm not convinced even widening 74 will this fix this increasing traffic quagmire.

H. Hamster's picture
Submitted by H. Hamster on Wed, 05/03/2006 - 6:36pm.

Don't worry about it. This thing has no chance of being built. The reason for the extension of the closing date is because they don't have tenants yet and with that large a piece of property they will be talking to big, big, national firms -- all of whom will be freaked out by the Delta problem.

The only possible reason that site works for a large national retailer is the free-spending Peachtree City citizens who drive past twice a day. If you take the Delta people out of the traffic count, the project fails.

This is pie in the sky and the sky won't support something that large.


Submitted by FayetteFlyer on Fri, 05/05/2006 - 3:46pm.

I'm one of those "damn yankees". You know, the ones who move here then never leave?! I've been here so long now, I've been stripped of my yankee-icity! That being said, I've witnessed a few pie-in-the-sky development projects that were back-burnered for years and came eventually to fruition. One that immediately comes to mind is Stonecrest Mall. Metro Atlanta has never met a green-space it didn't like to build something on, so never say never!

H. Hamster's picture
Submitted by H. Hamster on Fri, 05/05/2006 - 6:25pm.

My thoughts are that it won't be built anytime soon. Sure enough it could be like the Stonecrest Mall and molder for 10 years and then get built.

Nevertheless, I stick with my original prediction - the delay is to get tenants who can't be gotten with the delta problem looming. I have never once been wrong about any Delta issue. Leo tried to fire me once and that didn't work out too well for him.


Comment viewing options

Select your preferred way to display the comments and click "Save settings" to activate your changes.