PTC mounts email campaign to lure Fresh Market here

Tue, 11/24/2009 - 4:38pm
By: John Munford

Peachtree City officials are hoping a grassroots email campaign will convince a specialty grocer to fill the empty space left behind by the “baby Kroger” at the Peachtree Crossing Shopping Center in the geographic middle of the city.

The Fresh Market was very close to reaching an agreement with the shopping center and Kroger, the current lease holder, to locate a Fresh Market store there, city officials said. But the company’s board of directors ultimately nixed the move, officials said.

Citizens who would shop at The Fresh Market are being encouraged to send emails to the company via the city’s website. The emails should be addressed to stephensmith@thefreshmarket.net and cydcarter@thefreshmarket.net.

An email link to the company also is provided in the weekly UPDATE newsletter emailed to city residents.

The update is also available for download from www.peachtree-city.org/index.aspx?NID=135.

The Fresh Market is touted as a “specialty neighborhood” grocery store which places a strong emphasis on customer service and a variety of services including an old-style butcher shop and fish market, bakery, produce and floral stands, and delicatessen.

The Development Authority of Peachtree City has been working on finding the ideal business to fill the former Kroger space.

Authority member Mark Hollums, who has been working on that effort, said with the economy not being so hot, many companies are not looking to expand.

Hollums said city residents would like to see an upscale grocer come to the site. He said one such company he is looking into, H-Mart, is an international grocer located in Riverdale and offers a large produce section with a food court and significant fresh meat offerings as well. H-Mart also has locations in Duluth, Johns Creek, Suwanee and Doraville.

Contrary to rumors, Kroger has been actively marketing the store and has been willing to allow another grocer there, Hollums said. Kroger’s lease on the site expires next year.

Among potential uses discussed but ultimately dismissed for the site include a bowling alley and classroom space for Clayton State University.

The 32,000-square-foot building hosted the city’s first chain grocery store, Big Star, which later became Harris Teeter before that company was purchased by Kroger, which converted the store into one of its smaller operations.

Kroger closed the store in March, citing finances as the main reason. That left a significant hole in the shopping center’s retail makeup, leaving existing businesses hoping for a significant replacement to help increase traffic at Peachtree Crossings.

Prior to the store closing, Kroger last year announced it would sub-let the site to the Goodwill corporation, but the move was opposed by tenants and neighbors who didn’t want the Kroger store to close.

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SPQR's picture
Submitted by SPQR on Thu, 11/26/2009 - 8:48am.

A good strategic fit from kroger's perspective might be an Aldi to serve the nearby rental district. Not a pretty thought.


Submitted by AtHomeGym on Thu, 11/26/2009 - 3:45pm.

Surely doetn't fit the "Upscale Grocery" profile, but does offer good quality produce and other grocery and dairy products at very reasonable prices. Just be prepared to pay cash.

Submitted by MYTMITE on Fri, 11/27/2009 - 12:11pm.

Aldi or any other store of that type come in. I think the produce is inferior and the fact that you bring your own bags, boxes, etc leads to the place and surroundings looking messy. We have enough of that in PTC now--perhaps if we didn't we would be able to coax a Whole Foods or such here. We need to strive higher not be willing to settle for less. Our out-going mayor and his cohorts on coucil did enough of that to last us a lifetime.

poipendicular's picture
Submitted by poipendicular on Sat, 11/28/2009 - 3:00pm.

The Peachtree Crossings shopping area is nice, but it's not like say The Avenues. It's got a mixed bag of shops there. Aldi's in that location would be nice as it's a smaller space than most grocery stores would like. The people shopping would be stopping in and picking up only a few items they need for dinner that night and carrying your own bags is not such a hardship. If you are passing by on your way home, you aren't planning on doing huge weekly shopping list right then and there. Otherwise I can see many residents coming by golfcart with their bags, picking up milk or some items every few days. If you are planning on a dinner menu which requires a drizzle of truffle oil, you can pick that up at Krogers or Publix, otherwise you need some breadcrumbs or graham crackers for a crumb crust what's wrong with heading over to Aldi's? I admit I haven't shopped at Aldi's in a long time. I went in once about 3 years ago, and perhaps I wasn't in the right frame of mind, but I found nothing in the produce section I couldn't find a better selection of at Krogers. I want more variety I head over to HMart. As for the person who said that HMart's produce is not at peak. What vegetables are when they are shipped? I have found wonderful vegetables in Hmart, sure it might take more than 45 seconds to grab handfuls of green beans, and be on your way. Give it a minute or two of careful choosing and you will be very happy. Can't blame the store when you see people dropping and brusing the produce, also there is the factor of demand. 1% of the shoppers wanting starfruit, it's not gonna be always fresh and perfect. 75% of the shoppers wanting broccoli, it's going to be fresher and more plentiful.


Submitted by TomCat on Fri, 11/27/2009 - 3:54pm.

The entire bunch of you need to get off your blogger-butts and see that an ALDI would be great addition to PTC. It would save the gas of all the folks that drive to Fayetteville. And despite you "enlightened" souls on bringing your own bags creating trash...the parking lot is quite clean and never a stray cart (love that quarter rental). The number of seniors on fixed incomes...and those living in rentals (since you mentioned it) would benefit greatly from economical prices. And the produce quality will match Kroger any day of the week. The other upscale stores....maybe not - but you will definitely PAY for such affluence. Some of you all need to get lives....you spend entirely too much time spouting off here....so BYE!!Eye-wink.

"The Cat is loose...."

Submitted by MYTMITE on Fri, 11/27/2009 - 4:05pm.

Where did I mention anything about rentals or fixed incomes? "Enlightened" is not the reason you bring boxes or bags to Aldi's, it is because they do not bag groceries and it is up to the shopper to find or supply their own. I have as much right to say that I would not want to see an Aldi's come in as you have to say you would want one. I also do not buy my produce from Kroger's because it is not of the quality I want--that is my choice and my right, I do believe. If you are spending your time here reading our 'spouting" off evidently you too need a life. So, tomcat, I do think you may need another fence from which to howl.

Submitted by Bonkers on Fri, 11/27/2009 - 3:08pm.

Crap such as Aldi do bring trash to town, don't they?
The produce is so inexpensive that it must be inferior!
We do need to strive, as you say, no maybe we need to burn them down.

Submitted by AtHomeGym on Thu, 11/26/2009 - 7:53am.

You been to H Mart? You call that "Upscale"? Yeah, they got cheap produce--know why? Because it's cheap produce--you have to carefully select to avoid the rotten stuff.

Submitted by reallybigkid on Thu, 11/26/2009 - 7:10am.

People didn't shop at Big Star, it closed. Harris Teeter moved in and the people got the upscale grocery store they wanted but didn't want to pay their prices. Harris Teeter's closes down. Kroger moves in and people still don't shop there so that store closes. Let's face the facts people. A grocery store WON'T work there! Split it up, sub-divide the space or lease to something other than a grocery store.

poipendicular's picture
Submitted by poipendicular on Wed, 11/25/2009 - 9:41pm.

I don't think a Fresh Market will come out here, but it would be wonderful if HMart had a location here. There are Asians here, but I wonder if the majority of the residents would appreciate the large and diverse produce sections they have. The seafood dept in the Riverdale location isn't that great, mostly frozen items, not a lot of fresh, live seafood like the one in the northwest location. I enjoy shopping at Hmart, but the drive is pretty harrowing. Going by freeway in a loop to get there, or traveling up old 85 viewing the decline of Riverdale is depressing. Which ever route you chose it's just as time consuming as driving to Midtown to the Trader Joe's or to Whole Foods. The biggest draw of Hmart for me is the produce as it's half the cost of Kroger's or Publix if you are trying to maintain a grocery budget. While this is the cross we bear to live in Fayette, hopefully the economy will get better one day and we can boast of having one of these stores in town.


The Wedge's picture
Submitted by The Wedge on Wed, 11/25/2009 - 10:59pm.

to try to fit an H Mart there. I do like the store, though.


Submitted by dandy on Tue, 11/24/2009 - 11:34pm.

Please come to Peachtree City. I already drive to Atlanta to grocery shop at Whole Foods, and I think a little competition for Publix and Kroger would go nicely with some fresh fava beans and a nice chianti!

Submitted by ohmygosh on Tue, 11/24/2009 - 8:31pm.

FAIL

opustv's picture
Submitted by opustv on Tue, 11/24/2009 - 8:30pm.

Kroger said no. Trader Joes said no. Whole Foods said no way. The Fresh Market said no. Could it be that there are too many low-margin grocery boxes in PTC already and all the wrong demographics and geographic pull for anything upscale here? You bet...this isn't Alpharetta. The message is clear. Give up on a grocery store there and move on. The cold hard reality is that box will stay vacant along with 35% of the retail space in PTC for the next 2 to 3 years...minimum. From a retail perspective, we're overbuilt and in a down economy that is going to get worse before it gets better. This is why TSCG is using this time to rehab Braelinn Village. The city needs to get a clue.


Submitted by Spyglass on Thu, 11/26/2009 - 8:44am.

of the demographics. We don't have nearly the amount of people per square mile as many Suburban areas. When you just reference demographics, it seems you are going negative, but in reality, it's our density, which many of us love, that keeps us from getting retail establishments like Trader Joes, etc.

Main Stream's picture
Submitted by Main Stream on Sun, 11/29/2009 - 4:24pm.

It could be the density issue, as it sounds like they require a population of 100,000 within a 5 mile radius...not sure if we meet that or not.

Another thought... could it be that our community is in conflict with their core principles, as stated on their company website, which is to "share ideas", "embrace difference" and celebrate "diversity and inclusion." It's possible that FM further examined the demographics of PTC/Fayette County and did not see a good match between these principles and our ultra-conservative community. Would our population really support this upscale, "green" grocer that embraces "diversity and inclusion?" Would you all really splurge for organic arugula and exotic cheeses from France, fresh-cut flowers and imported wines? Get real people...we just had a blogger admonished for wanting to be able to purchase a bottle of wine in the city he lives in and was called an alcoholic/addict for wanting to serve wine to his dinner guests.

Open-mindedness and inclusion in this town? Really? Maybe if we look in the mirror we'll really see why Fresh Market decided not to expand into PTC.


Submitted by rmoc on Sun, 11/29/2009 - 11:22pm.

I miss Harris Teeter...

Submitted by Bonkers on Wed, 11/25/2009 - 5:16am.

It is empty because Kroger won't relinquish the lease for a grocery store!!!!They still pay the rent.
Thereby ruining the rest of the strip center for traffic.

bad_ptc's picture
Submitted by bad_ptc on Thu, 11/26/2009 - 12:34am.

Kroger has allowed the property manager to lease this space to not only a competitor but to anyone interested.

Please do us all a favor and take ALL your pills, green, blue, red and white, at once so we can be done with you forever.

Either that or swear off of the MD-2020 for a couple of days.


opustv's picture
Submitted by opustv on Wed, 11/25/2009 - 8:51am.

We all know that. We understand the effects. I'm pointing out the causes. The root problems are bigger than Kroger's desire to keep its low-margin competitors at bay in PTC.


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