Did you read the story I linked to? Apparently not, or else you'd realize that BREAST CANCER ADVOCATES are the ones raising concern about "PINK OVERLOAD" ... including breast cancer survivors who feel that companies are profiting from their pain. Here's another link:

http://www.boston.com/bostonglobe/magazine/articles/2009/10/04/sick_of_pink/
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NEWSBOY : DELIVERING NOTHING BUT THE TRUTH

With a wife, two daughters, and two young granddaughters, I'm all for increased education and advanced forms of treatment for breast cancer.

But I sometimes wonder why so little attention is given to prostate cancer--the most common cancer (besides skin cancer) in American males.

When I was diagnosed in October '05 it was a sort of fluke. I had developed arthritis in my hands, and the doctor ordered blood tests. He added on the PSA test "just for good measure," and it came back suspicious. This led to a diagnosis and treatment that, hopefully, caught it before it went systemic. There is currently no cure for prostate cancer once this happens, as it does not respond to chemo. But for the thoroughness of this careful MD, I almost certainly would have avoided going in for any screening and the disease, and, like Dan Fogelberg, would have learned of it only after it had become untreatable.

The 80/20 rule applies to prostate cancer.

Before PSA testing came onto the scene, most men were not diagnosed until the disease was relatively advanced, as prostate cancer is usually symptomless until it has reached an advanced stage, and diagnosis was chiefly through detection of a lump or other abnormality. So something like 80% of men diagnosed were advanced.

This has effectively been reversed. The PSA test can detect the disease in its very early stages when it is still possible to achieve a complete cure. Now, the majority of diagnoses catch it early so that the prospects for cure are much better.

Until I Googled, I was UNaware that September is Prostate Cancer Awareness Month. (Perhaps August should become Prostate Cancer Awareness Month Awareness Month in order to raise awareness that there is an awareness month.) I don't recall spotting blue ribbons anywhere. And, thankfully in this case, I never noticed any bumper stickers with the prostate cancer counterpart to "Save the tatas."

Because prostate cancer is very treatable when the disease is still contained within the prostate, and incurable once it has metastasized, it is especially important that awareness is increased and men are encouraged to go in for the simple, potentially lifesaving test for PSA.

but it's worth it to raise awareness and to effect prevention/treatment. This guy, like Bonkers, likes to try to get under people's skin; he's just a tiny bit meaner about it than Bonkers is, though.