F’ville Council delays decision on Hwy. 54 upscale rezoning

Tue, 04/22/2008 - 4:03pm
By: Ben Nelms

What is being billed by East Point-based Heritage Creek Development as an upscale retail and luxury residential development on 13.7 acres at Ga. Highway 54 and Lafayette Avenue in Fayetteville will have to wait a little longer.

Fayetteville City Council April 17 tabled the rezoning request until May 15.

Council members April 3 suggested that Heritage Creek owner Wayne Kendall do something to break-up the “big box” look of the proposed 45,000 square-foot anchor expected to house LA Fitness.

The council wanted Heritage to address the large parking area in front of the anchor, a commitment on the maximum number of luxury offices/apartments proposed for two of the seven buildings along with renderings that would provide a look at elevations.

The development is proposed at 162,850 square feet, down from the 13 buildings totaling 175,000 square feet agreed to in the 2000 Planned Community Development document.

“The applicant has already addressed some items and is continuing to address the remaining items,” Planning and Zoning Director Eldridge Gunn said in an April 14 letter. “They presented revised plans that reduced the overall number of parking in front of the proposed fitness center building. Additional landscaping islands and a pedestrian walkway was also added to further soften and break up the amount of surface parking.”

Gunn said Heritage Creek is determining the maximum number of apartments and the square footage to be requested. The company is also putting together artistic renderings for each building and is following the council’s guideline to architecturally enhance the 45,000-square-foot anchor to give it a less imposing appearance.

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Submitted by Okie on Wed, 04/23/2008 - 12:52pm.

Why do they need a fitness center? There's one in the shopping center behind Arby's and there's another one about a block up Hwy 54 going towards PTC. They don't think they need a grocery store because of the number of stores close to this site, but the fitness centers are even closer. You could almost walk to them! I say keep the trees!

Submitted by PTC Avenger on Tue, 04/22/2008 - 5:55pm.

There's nothing "upscale" about it. I love how developers tack that word to their projects in order to make the locals feel affluent. Upscale, upscale, upscale. Use it too much and the word loses its real meaning.

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