Wednesday, May 2, 2001

Carolyn Ford receives sales and service award

Carolyn Ford, Inc. has been awarded Blue Oval Certification by Ford Motor Company.

"Blue Oval Certified is a breakthrough initiative that sets clear standardsfor outstanding sales and service customer experiences, then recognizes and rewards our Ford dealers who consistently achieve them," said Jim O'Connor, president of Ford Division and Ford Motor Company vice president.

"The future of automotive retailing is in the hands of consumers, who expect and deserve high levels of performance from both the products they drive and the dealerships that sell and service their cars and trucks," said O'Connor.

"By pairing Ford Motor Company's commitment to deliver high quality and exiting products with the commitment of our dealers to deliver Blue Oval Certified retail experiences, we're determined that Ford customers will be the big winners with the best- in-class automotive experience."

"Blue Oval achievement endorsed the policies and procedures that Carolyn Ford, Inc. has always put into practice, that trustworthiness really is standard equipment and the customer always comes first," said Carolyn Hurst, owner.

Dealers who receive the certification are measured on specific standards in all aspects of the customer retail experience, including dealership facilites, employees, sales and service processes and customer follow-up and concern resolution.

Criteria for certification, include Voice-of-the Customer scores, strong employee satisfaction, sales and service certification, and in-dealership customer e-commerce resources.

All U.S. Ford dealerships are eligible to voluntarily participate in Blue Oval Certification. Ford dealerships that achieve this accreditation will receive significant benefits, including customer satisfaction cash bonuses, recognition through national advertising and eligibility of dealership employeed for Ford sponsored 401K plans, PeoplePC Computer membership and special vehicle purchase plans.

Carolyn Ford, Inc. has been serving Fayette County and the surrounding areas for over three decades. It is located at 275 N. Glynn Street in Fayetteville.

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