In Atlanta, 54 percent of the population is African American, making this group the largest economic force in the city. Smart businesses are recognizing the potential for reaching this market – and real estate agents are no exception.

Butch Grimes, a leader in the real estate industry’s emerging markets, is offering a seminar on Aug. 25. The seminar will help real estate agents meet the needs of Atlanta’s growing African-American population. Grimes, a real estate and foreclosure expert, will offer agents insight into reaching the growing number of minority clients. He will provide solid strategies for inner-city real estate professionals, and tips on how agents can thrive despite increased competition.

Real estate agents will learn the following:

• How to operate as a business with a point-by-point plan of action

• A simple system that generates more than 150 referrals annually

• How sellers and buyers respond differently to your marketing

• How to position yourself with sellers to get the listing

“There are opportunities in every market,” said Grimes of the currently unstable real estate environment. “The minority markets are severely underserved, and present one of the fastest-growing segments of the population.”
The free CENTER STAGE - Emerging MarketsSM program will be held in Atlanta on Aug. 25 from 8 a.m. –noon at The W Hotel at Perimeter Center located at 111 Perimeter Center West. To register for Butch Grimes’ workshop in Atlanta, please call 404-371-5863 or email jeanne.m.goldie@wellsfargo.com.

Grimes is a recognized real estate authority, often called upon by national and international companies for guidance on achieving success in the ever-evolving minority emerging markets. His company, Team Equity L.A., specializes in inner-city real estate and foreclosures. Grimes shares his considerable real estate knowledge during a weekly radio show, “We Talk Real Estate with Butch Grimes” on KTYM, 1460 AM and KTIE 590 AM in Los Angeles. The show is the first live talk radio show dedicated to addressing real estate questions and concerns of inner-city communities. His monthly column, “The Real Estate Insider,” appears in state and local newspapers. For more information about Butch Grimes, please visit www.WeTalkRealEstate.com.

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