It’s been 40 years since “real” Ivory families told us “young-looking skin runs in an Ivory Soap family” in the 1960s generations ad campaign.

Inspired by the classic ads, Ivory is looking for three generations – a grandmother, mother and child – who embody the essence of Ivory: embracing everyday moments and inspiring simple wisdom.

As part of a nationwide search, Ivory recently hosted live auditions March 4th at Stonecrest Mall for Atlanta-area families to become the next Ivory Family.

The winning Atlanta family is from Coweta County. In September, eight finalist families - including Jan, Riley and San - will travel, all expenses paid, to New York City for a live event announcing the next Ivory Family.

The new Ivory Family will win a $40,000 scholarship, a year’s supply of Ivory Lavender and may be featured on www.Ivory.com. For contest details, please visit www.Ivory.com.

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