It’s a sign of the times. A variance request by Developers Diversified Realty Corp. for additional signage along Pavilion Parkway to help draw needed customers will be considered by the Fayetteville City Council at its Dec. 3 meeting.

The Nov. 16 request by DDRC Regional Property Manager Don Jurenek noted the need of retailers along the nearly one-mile stretch of Pavilion Parkway to have their businesses identified in the attempt to help offset the recessionary reality being experienced by retailers.

The proposed monument signs would aid patrons attempting to locate retailers within the pavilion area, according to city planner Linwood Robinson.

Robinson said the proposed monument signs would be located at 10 landscaped island sites along Pavilion Parkway and primarily at intersections that lead to stores within the complex.

The sites for proposed sign construction have been reviewed by city staff and selected by the Fayette Pavilion management, Robinson said.

The 10 requested signs would be exact replicas of the existing directional signs currently located along Pavilion Parkway.

Robinson said the signage would stand approximately six feet in height and contain 20 square feet of total copy area. The structures would be located in such a manner so as to not impede vehicular traffic or create line of sight issues for drivers, he said.

City planning staff is recommending approval of the request.

A nationwide property owner and management group, the Ohio-based DDRC in its Sept. 30 Quarterly Financial Supplement showed the pavilion retailers with an annualized rent of $11.072 million.

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