A “sweet” date for Italian Ice lovers will be marked on Thursday, March 20, as Rita’s Water Ice, the nation’s largest Italian Ice chain, will hold its 16th annual First Day of Spring Italian Ice giveaway. More than one million Rita’s guests are expected to “scoop up” the season’s first taste of Italian Ice — for free!

A Philadelphia-born springtime tradition, the annual Rita’s giveaway is held from noon to 9 p.m. at more than 500 Rita’s locations in 17 states. Guests who visit their neighborhood Rita’s will receive one free, regular-sized, 10 oz. cup of Italian Ice to commemorate the beginning of spring.

To honor the company’s “Sweet 16th” year of the legendary First Day of Spring celebration, a new and festive flavor, Birthday Cake Cream Ice, will make its debut on Rita’s menus beginning March 20.

In addition to Birthday Cake Cream Ice, Rita’s fans can also enjoy 30 more sweet and refreshing flavors, all made fresh daily at each location. From classics like Cherry and Mango to new favorites like Twisted Melon and Cappuccino Cream, there’s a tempting flavor for every taste bud. Cones, custard, and other sweet treats are also available at Rita’s, including Gelatis and the signature Mistoä and Blendiniä creations.

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