Chick-fil-A founder S. Truett Cathy signs latest book

Fri, 01/25/2008 - 9:54am
By: The Citizen

Truett Cathy

Truett Cathy, founder, chairman and chief executive officer of Chick-fil-A, will make a local appearance in support of his latest book, “How Did You Do It, Truett?” on Saturday, January 26. Cathy will be signing books at the Fayetteville Barnes & Noble from 2 to 4 p.m.

As Atlanta-based Chick-fil-A, Inc. began celebrating its 40th anniversary in 2007, chain founder S. Truett Cathy again reflected on the question he is most often asked. What followed is Cathy’s fifth book, “How Did You Do It, Truett?” which retails for $10.

“How Did You Do It, Truett?” focuses on Cathy’s personal recipe for success in growing a mom-and-pop diner to become founder and CEO of Chick-fil-A, a chain with more than $2 billion in sales generated by more than 1,355 restaurants in 37 states and Washington, D.C. In the book, Cathy offers a number of tips on philosophies and principles for an entrepreneur starting a business, including his 11 do’s and don’ts of proven success. It also includes a personal note from businessman Warren Buffett to Cathy.

During the course of Cathy’s 61 years in the restaurant business, he has been credited with introducing the original boneless breast of chicken sandwich to the quick-service restaurant industry and pioneering in-mall dining. Today, the company is one of the largest privately held restaurant chains and the second-largest quick-service chicken restaurant chain in the nation, based on annual sales.

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