Metro Atlanta’s largest grocery retailer won’t let the Grinch steal Christmas for children this holiday season. In four days, Kroger customers generously donated more than $43,000 to benefit the Empty Stocking Fund, a non-profit organization that had recently more than $50,000 worth of merchandise – including toys and electronics – stolen from its warehouse.

Kroger asked its customers to give money to benefit the Empty Stocking Fund by “rounding up” their purchases to the nearest dollar or making a flat dollar donation while shopping at Kroger this past weekend.

“Our customers graciously opened their hearts and wallets, and we are thankful for their generous donations,” says Glynn Jenkins, director of communications and public relations for Kroger’s Atlanta Division. “Our customers have made it possible for the Empty Stocking Fund to provide thousands of local children with toys this holiday season.”

Nearly 2,400 metro Atlanta children and families will benefit from the funds Kroger raised during the Round Up. The Empty Stocking Fund opened the doors to its annual distribution center on Thursday, Nov. 29, where thousands of underprivileged families can select gifts for their children.

“We are thankful to Kroger and its customers for assisting us during this difficult time,” says Don Crawford, executive director for the Empty Stocking Fund. “The funds raised by Kroger customers will be used to pay for new toys and continue assisting families this holiday season.”

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