$30 million purchase will bring new ballroom, refurbished guest rooms to former Pitney-Bowes Center

If you drove by the Aberdeen Woods Conference Center in Peachtree City this weekend, you may have noticed something different.

On Friday, the property was officially re-christened Dolce Atlanta-Peachtree. The property was acquired for $30 million by an affiliate of Crow Holdings Realty Partners IV, L.P., according to a press release sent Monday.

Dolce will handle all sales and marketing, conference services, food and beverage, technological integration and property operations for the property.

For Dolce International, this newest opening takeover represents part of a strategic growth plan for the company to build the Dolce brand while expanding into new markets.

This is the fourth opening takeover for Dolce this year following two takeovers in North America and one in Europe.

The company has planned a multi-million dollar enhancement of the 1980s-era facility, including refurbishment of all guest rooms, renovation of the front desk area and updates to food and beverage outlets, as well as the addition of a ballroom, all scheduled to start immediately.

“We are excited to welcome Dolce Atlanta-Peachtree guests with Southern hospitality and top-notch Dolce services. We will be building on the good work undertaken by the previous management company. This property offers our customers a convenient meeting and lodging choice in the Southeast with all the technological advancements, meeting amenities and creative culinary options they require,” wrote Dolce International chairman and managing partner Andy Dolce in the press release. “We look forward to welcoming executives from Atlanta’s top businesses and establishing our presence here as plans are underway to add new Dolce properties in this region.”

The center was built originally by Pitney-Bowes Corp. to serve as a corporate training facility. From time to time through the years, the center has opened its restaurant to the public on a limited basis.

It was the first facility built on the north side of tree-canopied Aberdeen Parkway, years before any development in neighboring Westpark.

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