While the home seller’s challenge is to find a real estate professional who will bring maximum exposure to their property, the challenge for the real estate professional is to generate activity and interest to sell the home quickly and profitably.

That’s not always as easy as it sounds, and it’s the reason why Robin and David Mann have designed a creative strategy to attract agents to their listings. Robin and David Mann are offering a $100 gift certificate for Red Lobster to the lucky agent who shows any or all of their listings and has his or her business card drawn Dec. 30.

“This promotion has worked phenomenally,” said Robin Mann, who is affiliated with Century 21 Scarbrough Properties, Inc. “Agents are going out of their way to leave business cards at our listings and, in turn, are realizing the great value of the homes we have for sale. These are top-quality listings that agents are getting excited about as much as they are over the chance to win the prize.”

David Mann estimated that the number of agents previewing and showing their listings has increased threefold since the promotion began – a true benefit to the clients they serve. The most beneficial aspect of the campaign, he says, is showing people that there are truly great housing values available on the market today.
As the Tyrone marketplace becomes increasingly competitive, this leading edge approach is proving vital to achieve the sales results clients expect. Always introducing innovative ways to increase the effectiveness of their service, Robin and David Mann’s unique promotional strategy will surely become an industry trend as it is copied by other agents locally and in the metropolitan markets around the country.

Robin and David are also standing out on the most viewed page on REALTOR.com, the search results page. By adding multiple photographs and customizing property descriptions they are increasing the impact of their property marketing efforts for their clients. According to recent research by the National Association of Realtors, the most important features for home searchers when searching online are photos and detailed property information.

Robin and David Mann’s efforts online through the REALTOR.com Marketing System will ensure their clients’ properties stand out on the #1 real estate Web site, REALTOR.com. In order to help sell their clients’ home for the maximum value, Robin and David feel that it is vital to reach the more than 6.1 million consumers each month who, on average, spent 86 percent of the time they searched for a home online on REALTOR.com. In addition to the property enhancements they can also provide clients with added services such as detailed property marketing/traffic reports.

Buying a home has never been easier. Once Internet users are on REALTOR.com, they can select from a list of criteria including specific geographic area, price range, size of home, and number of bedrooms and baths, as well as desirable interior and exterior features; and most importantly, they can search by their most desirable feature – the photos2. The site pinpoints the best matches from more than two million homes for sale, with results including property details and photographs for their review. This comprehensive real estate Web site enables consumers to easily find homes, Realtors and other helpful real estate information 24 hours a day, 7 days a week.

For more information, call Robin at 404-992-5743 of David at 404-992-5931 or visit them on the web at www.RobinandDavidMann.com.

login to post comments