Tonight thousands of people will flood into theaters in anticipation of the third installment of the “Pirates of the Caribbean” movie franchise.

For “Pirates of the Caribbean: At World’s End,” Buena Vista Pictures’ Online Marketing department has unveiled a whole new way to talk to Pirate fans with the “Piratizer.” Users send in a single photo, and get back an animated 3-D version of themselves, ready to be outfitted with a trove of hats, hair, scars, jewelry, and a few choice words to say.

Becoming a pirate is pretty simple. Start by visiting the official MySpace profile page for “Pirates of the Caribbean: At World’s End” (http://myspace.com/AtWorldsEnd) and click “Get Started.” The Piratizer will walk you through 5 simple steps to get your pirate self.

“The Piratizer allows ‘Pirates of the Caribbean’ fans all over the world to interact with our brand in a unique and personal way, allowing them to take ownership of the franchise and share it with their family and friends,” said Jim Gallagher, president of Buena Vista Pictures Marketing.

In the follow-up to the record-breaking smash 2006 hit “Pirates of the Caribbean: Dead Man’s Chest,” the new film finds our heroes Will Turner (Orlando Bloom) and Elizabeth Swann (Keira Knightley) allied with Captain Barbossa (Geoffrey Rush) in a desperate quest to free Captain Jack Sparrow (Johnny Depp) from his mind-bending trap in Davy Jones’ locker – while the terrifying ghost ship, the Flying Dutchman and Davy Jones, under the control of the East India Trading Company, wreaks havoc across the Seven Seas. Navigating through treachery, betrayal and wild waters, they must forge their way to exotic Singapore and confront the cunning Chinese Pirate Sao Feng (Chow Yun-Fat). Now headed beyond the very ends of the earth, each must ultimately choose a side in a final, titanic battle – as not only their lives and fortunes, but the entire future of the freedom-loving Pirate way, hangs in the balance.

Produced by Jerry Bruckheimer and directed by Gore Verbinski from a screenplay written by Ted Elliott and Terry Rossio, the beloved pirates set sail once again on a fresh new adventure in theaters tonight.

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