Innovative Fayetteville real estate brokerage and marketing firm set to re-invent the buying and selling process

Wed, 05/09/2007 - 3:47pm
By: Michael Boylan

Splendid Source Interiors has been serving the Fayette community since 2004, providing Market Readiness Services, such as home staging and contractor referral. Rhonda Steger, owner and founder, set one simple, yet powerful goal for her company: help people sell homes faster and for more money. Over the past three years Splendid Source Interiors has been responsive to changes in homeowner needs and market opportunities, such as building a large inventory of furnishings for use in vacant homes, and creating a full service Design Center in Fayetteville, the only one of its kind in the Atlanta area.

Splendid Source Interiors has expanded its expertise to include assisting local builders with planning, marketing and providing personal decorating services for their buyers. What once was a decorating service has blossomed into a turnkey marketing service, from the listing to the closing. Splendid Source Interiors has developed strong relationships with agents, lenders and contractors in the area, to be able to provide the best service possible for their customers. One such relationship sparked the launch of Splendid Source Properties.

As a managing broker for a large, local real estate brokerage company, Abigail Everett understood the value of the services that Splendid Source Interiors provided and encouraged her agents to engage them whenever possible, to set them apart in a competitive market. With several years of experience as a successful real estate agent, four years as a broker, and two years as a managing broker, Everett knows about the real estate selling process, and knew that a partnership with Splendid Source Interiors was in the best interest of her customers and her agents. Steger and Everett created Splendid Source Properties after working together with several builders in the area to market new communities, because they saw an opportunity.

“Everyone acknowledges that the market has softened, but few are making any significant changes to address the slump,” comments Everett. “Rhonda and I are excited about the huge opportunity to help builders and homeowners in turning their properties, providing personal service from the time we take the listing, through closing and beyond. Splendid Source Properties offers true concierge service. We handle all aspects of marketing, decorating, improvements, move-in services, and we’re available for the new homeowner to arrange all future improvements needed, for as long as they live in the house. And we provide this level of service to all of our customers, regardless of the home price.”

“For the builder, we’re a true partner,” adds Steger. “We can handle soup to nuts, from floor plan design, marketing, decorating model and spec homes, helping buyers choose colors and upgrades, and coordinating moving and utility services for the buyer.” Splendid Source Properties already has an impressive list of local builder partners: J3 Communities, J&J Quality Homes, Jeff Betsill Homes, Highlight Homes and Running Dog Properties.

“At Splendid Source Properties, we’re not satisfied with ‘riding out the depressed market’. We will proactively address every step in the buying and selling process to make sure that our customers get exceptional results at a level of service they won’t find anywhere else,” states Steger.

At the core of Splendid Source Properties lies a commitment to maintaining the values that Steger and Everett share, and that they consider to be non-negotiable when dealing with customers and business associates alike. Notes Everett, “I can say with confidence that our agents will provide the best service with honesty, integrity and a commitment to doing what’s in the best interest of everyone involved, because as a management team, that’s our commitment to them.”

At Splendid Source Properties, you’ll also find a commitment to community. “We’re members of the Chamber of Commerce, we all live in Fayette County, and our children go to school here,” says Steger. “Our goal is to strengthen the community, economically and otherwise, by providing unique and valuable services to our local builders and homeowners. Fayette County is a great place to live, and we want to make sure that everyone knows it.”

Splendid Source Properties is orchestrating its first Tour of Homes in the J3 Sparrow’s Cove community in historic Fayetteville, April 14th through May 6th. Six beautifully decorated cottages are available for viewing, with onsite pre-qualification, all furnishings available for purchase, and a complimentary design consultation with Splendid Source Interiors.

For more information on the Tour of Homes and Splendid Source Properties, call 770-461-8737.

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