The Fayette Citizen-Business Page
Wednesday, February 17, 1999
Ten Tips for Finding the Right Speaker

Selecting the right speaker is one of the most important elements in a successful meeting. Selecting the right speaker for your meeting can be a daunting task, as speakers are available in every fee range and specialty topic.

The National Speakers Association, comprised of more than 3,600 professional speakers, has compiled these tips to help make your meeting a success.

  1. Determine the needs of your audience.

    Thorough knowledge of the needs of your group is essential in selecting the right speaker. Does your meeting require that the audience leave with specific or technical information? Do you need someone to motivate the group to sell? Are you looking for after-dinner entertainment with a message?

  2. Establish your date, time and budget.

    Start looking for a speaker as soon as the date for your meeting is set.

  3. Identify the type of speaker who will best match the needs of your audience.
  4. Locate your resources.

    Personal referrals are a great way to narrow your search. Ask colleagues for recommendations. Speakers bureaus locate and book speakers according to your specifications and needs.

  5. Review your options and interview your speaker candidates.
  6. Select your speaker. Hire a professional and you'll hire an ally. Professional speakers understand that your reputation is riding on their performance.
  7. Get it in writing. You should have a letter of agreement or contract that clearly outlines the expectations of both you and your speaker.
  8. Work with your speaker.
  9. Set the stage. Make sure the room is set up for optimum impact. Consider the number of chairs and how they are arranged. Also, consider room temperature and lighting.
  10. Evaluate the results:Have your audience complete evaluations on the speaker and his/her presentation.

Gregory P. Smith, author of The New Leader, and How to Attract, Keep and Motivate Your Workforce. He speaks at conferences, leads seminars and helps organizations solve problems. He leads an organization called Chart Your Course International located in Conyers, Georgia. Phone him at (770)860-9464 or send an email at greg@chartcourse.com.

Gregory

Smith

Business

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