Wednesday, August 19, 1998 |
Starbucks joins hands with Egleston to provide books
As kids around the country head back to school, local Starbucks Coffee Company locations are
providing opportunities for customers to give kids
the tools they need to read and succeed. The All
Books for Children book drive will give new and
used books to local schools and literacy
organizations across North America. All books collected in
the Atlanta region will be donated to Egleston
Children's Hospital Reach Out and read program.
"Reading is a fundamental requirement for
success in our society," said Marla Loftus,
Starbucks Southeast regional marketing manager. "All
Books for Children is a great opportunity for all of us
to help the deserving children in our communities."
Customers are encouraged to bring new or gently used children's books, appropriate for children up
to age 5, to any Starbucks through today.
Starbucks will then donate the books to Egleston.
"The need for children to have access to books
is greater today than ever," said Ellen Fernand,
coordinator of the hospital's program. "We are
pleased that Starbucks has recognized this need and is
working with their customers to help us do
something about it. Every single book we receive will reach
the right children to make a significant impact."
Reach Out and read is designed to promote an interest in reading and books among children
between the ages of six months and five years old. Volunteers share books with children in the
waiting rooms while physicians discuss the importance
of reading with their parents or caregivers.
This fall, the program will support many
different literacy organizations in local communities
with critical needs.
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