Wednesday, Sept. 14, 2005

 

Frey completes marketing seminar

Ramona Frey, a real estate professional for Century 21 Scarbrough Properties, has tapped into the hottest marketing information in the real estate industry by attending “Mega Marketing,” a two-day seminar on marketing and advertising.

The seminar was presented by the renowned Orange County, Calif.-based advertising agency, Hobbs/Herder Advertising, in August at the Atlanta Westin.

Frey, along with a select group of 250 of the top local real estate agents, discussed the emerging trend of personal marketing, high-impact advertising, public relations, and self-promotion with Hobbs/Herder co- founder Greg Herder.  As more and more real estate companies continue to reduce advertising budgets, agents are finding they must invest in their own careers and promote their services like any other business would. For a real estate agent, her most saleable product is herself.

An award-winning agent who has been in real estate since 1991, Frey saw the Mega Marketing seminar as an opportunity to develop her advertising skills and gain an edge over her competition. “Personal marketing which promotes me as a person, not my company, looks like the wave of the future,” she said. “I wanted to be a part of it.”

She expects to be putting the lessons of the seminar to work in her own advertising and marketing efforts soon.