Lee Johnson of Century 21 Southern Crescent is maximizing her use of the Realtor.com Marketing System by adding multiple photographs and customized property descriptions to increase the impact of her property marketing efforts for her clients.
According to recent research by the National Association of Realtors, home searchers want multiple photos and detailed property information more than anything.
Johnson’s efforts online through the Realtor.com Marketing System will ensure her clients’ properties stand out on Realtor.com, the most visited real estate Web site, to more than 5 million consumers each month who, on average, spend more than 50 minutes searching for homes on the site. In addition to the property enhancements, she can also provide clients with added services such as detailed property marketing/traffic reports.
Buying a home has never been easier. Once Internet users are on Realtor.com, they can select from a list of criteria including specific geographic area, price range, size of home and number of bedrooms and baths, as well as desirable interior and exterior features. The site pinpoints the best matches from more than 2 million homes for sale, with results including property details and photographs for their review. This comprehensive real estate Web site enables consumers to easily find homes, real estate professionals and other helpful real estate information 24 hours a day, 7 days a week.
Johnson recently completed the “Business Planning and Marketing Strategies” and “Land 101 - Real Estate Development” classes. These are two of the many educational opportunities that the National Association of Realtors sponsors to keep agents on the cutting edge.
