The National Association of Home Builders’ Seniors Housing Council has extended the deadline for call for entries for its 2005 Best of Seniors Housing Awards competition to Friday, Nov. 5. The awards program, now in its 12th year, recognizes architectural and interior designs and marketing approaches that have brought quality, innovation and spirit to the seniors housing industry while also looking ahead to the future.
The awards program is open to project owners, builders, developers, architects, remodelers, operators, interior designers and merchandisers, land planners and marketing/advertising firms that serve the burgeoning 55+ market. Winning a Best of Seniors Housing Award gives project teams the opportunity to promote their communities as “the best of the best” in the industry.
A panel of noted professionals in the 55+ seniors housing field, including builders, architects, designers, gerontologists and marketing/advertising professionals, will judge entries and present awards to current and “on-the-boards” projects in 108 categories. Design categories include active adult housing, continuing care retirement community, congregate care community, assisted living, mixed-use, multifamily, renovated seniors housing, special needs housing and aging-in-place.
In addition to the overall community and design, projects will be judged on their ability to solve market-specific constraints of seniors housing, such as marketability, budget, challenging sites and diverse programs. The awards competition also has separate categories for community center or common area, interior design, model merchandising and more.
New in 2005 is a marketing component to reward companies for their success in marketing to older consumers. Among the 32 new marketing categories are logo, community brochure, direct-mail piece/campaign, website, print advertisements, radio and television commercials, sales center and special promotions for active adult, service-enriched and multifamily seniors communities.
Platinum, gold and silver awards will be given in each category. Award winners will be announced at a gala multimedia awards presentation at the 61stÊ Annual NAHB International Builders’ Show (IBS) to be held Jan. 13-16, 2005, in Orlando, Fla. Award-winning projects will be exhibited prominently at the IBS, displayed on the NAHB website and featured in the NAHB Seniors Housing Council’s industry magazine, Seniors’ Housing News.
Visit www.nahb.org/seniorshousingawards to review the call for entries brochure, which includes an entry application, rules and a list of categories, or call (800) 368-5242, ext. 8220 for more details.
The NAHB Seniors Housing Council offers information, education, networking and recognition opportunities for its members and provides advocacy support to NAHB on key seniors housing issues.
