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Wednesday, June 12, 2002 Metro Brokers Web site sees increased traffic
Since its debut in 1994, the Metro Brokers / GMAC Real Estate website has only increased in productivity. From the beginning of the year to now, metrobrokers.com generated double the amount of unique visitors with 25 percent repeat visitors. Although the site achieved a 2 million hits mark, it was the 30,000-plus unique visitors that impressed marketing director Dac Carver. "In just five months the amount of unique visitors doubled," Said Carver, "which means over 30,000 potential home owners were checking out homes on our site." Important to note is the amount of time each user spends on the site. "The average is holding steady at 15 minutes per user," said Carver, "which is a lifetime in the online world. "Metro Mike, the only real estate online animated tutorial that provides school and neighborhood information, website help, and online chats about properties and relocation assistance, encourages users to stay online so as to get as much information as possible. For example, impressions, or page use, rose to 50 thousand per week." Web site users also jump at the chance to applaud Metro Brokers for its site's attention to detail and professionalism. Courtney V. Hart, a business entrepreneur, whose husband frequently must relocate for work, wrote a letter to Kevin Levent, the company's vice president, in order to give credit where it was due. "My husband is a veteran of 9 relocations in his 22 years of corporate life and this [move to Atlanta] was the easiest," wrote Hart, "the broker designated by his company never even emailed us back. But, Dave Moore, the agent who answered my email via metrobrokers.com, Hart continued, worked so hard in finding us the right home, it was like he was finding it for himself." In November, Metro Brokers earned the Greater Atlanta Home Builder Association's Best Realtor Web site and in Feb 2002, the GMAC Real Estate network's Best Web site in the country. Among the reasons for victory were ease-of-use and functionality. Real estate, unlike the rest of sales driven business, adheres to its clientele being in the market for 3-month intervals. Metro Brokers, in partnership with a functional, yet personal Web site, surpassed the expectations of users by simply meeting the real estate demand by being the first and only real estate franchise in Atlanta with a locally-administered Web site.
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