Wednesday, September 26, 2001

Newest store at Pavilion sets opening date

The first Jo-Ann etc store in Fayetteville will open Friday, Oct. 5, at Fayette Pavilion off Pavilion Parkway.

There are five other Jo-Ann etc stores in the greater Atlanta area: Duluth, Cumberland, Kennesaw, Alpharetta, and Snellville. There are 12 traditional Jo-Ann Fabrics and Crafts stores of approximately 15,000 square feet each in Georgia.

The 42,000-sq. ft. store will conduct its grand opening celebration Saturday and Sunday, Oct. 27 and 28. Store hours are Monday - Saturday, 9 a.m. to 9 p.m. and Sunday 10 a.m. to 6 p.m.

Jo-Ann etc is the company's newest brand, with stores three times larger than traditional fabric and craft stores, featuring expanded fabric and crafting products, a full schedule of educational programs and new custom services side by side in a creative setting.

"Jo-Ann etc is an exciting concept for fabric and craft enthusiasts in a mega-store setting, a first in this $11 billion sewing and craft industry," said Alan Rosskamm, chairman of the board and president and chief executive officer of Jo-Ann Stores Inc.

"The Jo-Ann etc store is designed as an entertainment destination for sewing, craft and home decor enthusiasts through samplings, displays, demonstrations and classes and workshops for people of all ages and experience levels," Rosskamm said.

Departments include an expanded selection of fashion fabrics, including silks and couture; home decorating, with more than 3,000 decorator fabrics; a sewing machine center and a quilt shop.

Other departments include a frame shop, with a wide selection of frames and certified professionals to assist and a complete assortment of sewing supplies.

The store also stocks crafts and art supplies, featuring an expanded offering of craft basics, stitchery, beads, kits, woods and finishes; floral and greenery, a complete floral shop in a gazebo setting, with all supplies and accessories for do-it-yourself floral creations; a rubber stamping emporium, for invitation and stationery design; and seasonal merchandise, with focus changing from Halloween and holiday in fall and winter to garden and patio in spring and summer.

The company's Web site address is www.joann.com.

 

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