Tourists from around the Southeast flock to such shopping destinations as Chattanooga's Warehouse Row and Atlanta's Ellsworth Industrial area.

Their main mission: cheap women's wear and shoes.

Now, developers in South Fulton County are pondering an idea to establish a ladies' apparel and shoe district on Old National Highway.

During a recent meeting on the state of development in South Fulton County, Fulton's chief of economic development, Joseph Johnson, said that idea is one of many efforts to revitalize the Old National Highway area.

Other ideas for the highway include:

• Conduct a retail study of the highway in College Park and unincorporated South Fulton County.

• Develop a business plan for the area.

• Create a strategy to development the old Kroger shopping center.

• Eliminate any opportunities for industrial zoning on the highway.

• Implement a strategy to lure hotels and hospitality facilities to the area.

• Review the ingress and egress pattern on the road and decide whether to change access points on the highway.

The last recommendation is the one that could cause the most debate, Johnson said.

Instead of having so many points of access on the road, the access points would be dramatically cut and stores would be congregated in plaza areas.

Any of the recommendations will be discussed at public meetings before any changes are implemented, he added.