Today's home buyers
are a different breed By
JEFF BETSILL
Today's
home builders work harder than ever to satisfy
home buyers.
But
before they can truly please their customers,
home builders have to know what types of people
are buying new homes.
At
one time, most home buyers were middle-class
couples with one income and children. Such a
couple might buy a bigger or better home once Dad
grasped a higher rung on the corporate ladder.
But, otherwise, they stayed put, even after
retirement.
Times
have changed.
Modern-day
home buyers don't necessarily resemble the
all-American family of yesteryear. In fact, a
recent report compiled by the Dragonette Company
of Chicago for the National Association of Real
Estate Editors stated that the traditional home
buyer would account for less than 25 percent of
all home buyers by the year 2000. And many home
buyers will fall into more than one demographic
category.
So
who are today's home buyers?
A
number of recent home buyers are single. After
all, you don't need a spouse, a dog and two kids
to qualify for a mortgage. A prosperous economy
and many new home financing options have made
home ownership affordable to more individuals.
According
to the Dragonette Company's report, singles will
account for 3 percent of all first-time buyers at
the turn of the century.
As
the result of high divorce rates, more and more
single parents are buying homes. Those people are
considered single home buyers. Others
who fall into that category are singles who buy
homes together, each footing half the bill.
Senior
citizens comprise another demographic group of
home buyers. They are moving out of their
empty nest homes into smaller, more
practical housing. Some retirees are buying homes
in seniors' housing communities.
Others
prefer moving into smaller houses in more
traditional-style neighborhoods with families of
all ages. But all senior citizen home buyers
agree on what's most important in a home
lots of amenities and convenience.
The
senior citizen home buyer contingent will
continue to grow as people continue to live
longer and healthier lives and the Baby Boomer
generation moves past middle age.
Unlike
their parents, boomers are not usually attached
to a neighborhood because they've lived in more
spread out, transient communities. So they are
more likely to make a move after they retire.
Also,
more and more minorities now qualify for
mortgages and are buying their first homes.
According to the National Association of Home
Builders' 1998 State of the Nation's Housing
report, minority households contributed to over
40 percent of the recent growth in home
ownership.
In
fact, Hispanic and Asian populations are forming
households more rapidly than any other ethnic
groups and will be buying a great number of
houses from now well into the first part of the
21st century. A steadily increasing number of
African-Americans is also purchasing homes.
Finally,
extended families make up another new batch of
home buyers. Senior citizens are living with
their children; young adults are moving back in
with their parents and divorced singles with
children are marrying each other and combining
their families.
Today's
many different home buyers want various types of
housing. Fortunately, most of them can get
exactly what they want because home builders aim
to please.
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