Wednesday, April 14, 2004

Coldwell Banker ranked high by J.D. Power

Coldwell Banker Real Estate Corporation, the nation’s oldest national real estate organization, has announced that it has the highest ranking in customer satisfaction from both first-time home buyers and sellers who used national real estate firms, according to the J.D. Power and Associates 2003 Home Buyer/Seller Satisfaction Study.

Steve Bullard, president and owner of Coldwell Banker Bullard Realty, said, “This top ranking in customer satisfaction for Coldwell Banker Real Estate Corporation is well deserved, and it serves as an inspiration for us to emulate this commitment to serving our customers at the local level.”

The Coldwell Banker Bullard Realty organization, the largest Coldwell Banker franchise in Georgia, has eight locations throughout the Metro South area and in Rockdale County in East Metro.

J.D. Power and Associates conducts quality and customer satisfaction studies across a variety of top industries including real estate.

The real estate study, which was conducted during August and September 2003, asked 2,924 homebuyers and sellers to evaluate the top five national real estate brands and to identify key factors of customer satisfaction in the home buying or selling process.

“We are honored to be recognized by this prestigious organization for leading customer service in these categories,” said Alex Perriello, president and CEO, Coldwell Banker Real Estate Corporation. “Buying and

selling a home, especially for the first time, is one of the largest financial investments and one of the most important decisions a person can make. Our Coldwell Banker affiliates and sales associates understand this and are committed to top-notch personalized services that ensure a positive experience. This is a true testament to their exemplary service efforts as J.D. Power and Associates is renowned for representing the voice of the customer.”

The oldest and largest real estate company headquartered in the Metro South area of Atlanta, Coldwell Banker Bullard has offices in Jonesboro, Griffin, McDonough, Jackson, Peachtree City, Newnan, and Conyers, plus an affiliated company, Coldwell Banker American Land Mart, in Conyers. The company, founded in 1956 by the late Cliff Bullard, worked out a franchise agreement with Coldwell Banker Real Estate Corporation a few years ago.

Besides the traditional services to assist customers in buying and

selling both new homes and resales, Coldwell Banker Bullard is the principal Cendant Mobility broker for the Metro South Atlanta area and has the largest Relocation Department on the Southside. In addition, the company has a Real Estate Owned (foreclosure) Department; Cendant Mortgage representatives in three offices and phone-in, call-in services in the other offices; a Builder Services Division; a Marketing Department; Bullard College for continuing education; and an administrative and clerical staff of 30 people to support its more than 300 agents.

There is also a Concierge Program assists customers with many of the ancillary needs involved in the sale or purchase of a home. It delivers national and local products and services which facilitate the clients’ process from loan approval to neighborhood information to home improvement.

In addition, an affiliated company, Bullard Property Management, offers commercial and residential leasing services and homeowners association management services.

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