Learning by doing:
Students hone
international skills in
marketing through Star programBy PAT NEWMAN
Staff Writer
Amy
Hunter is a Sandy Creek High School senior and
CEO of an international trading company.
Her
company's officers are fellow students who vied
competitively for a position at Star
International, the name of the five-year-old
business headquartered at Sandy Creek.
According
to Marlene Holland, an economics teacher at Sandy
Creek and facilitator for Star International, the
student-run company is a fusion of theory
and real life practical skills. It's a real
company, Holland explained. Students
are learning to deal on an adult level. They also
develop coping skills, she added.
The
officers and staff of Star International go
to work every day during first period home
room and deal with all aspects of their business,
which exports products such as t-shirts, book
socks, student-made silver rings and pecan
products to their partner school in Ayr,
Scotland. In return, they receive and market
tartan plaid scarves, shortbread and St. Andrews
golf products from the Scottish students.
The
students are responsible for all aspects of the
company, including raising capital through
projects such as a used clothing drive, annual
golf tournament and sale of stocks, to marketing,
pricing and shipping their products and imported
items. They've developed power point
presentations for appearances before local civic
groups, businesses and schools, and have honed
telecommunication with the use of e-mail.
To
be hired by Star International,
students must apply and be selected by Holland,
who has guided the program since its inception in
1994. We had approximately 80 students
apply for 25 positions, she said.
It's very competitive, but it's not
necessary for every student to have a 99 average.
We need people to deal with publicity,
photography and technical positions. Selecting
the students is a very difficult task,
Holland said.
But
Holland's enthusiasm for the program, which is
one of 70 such trade enterprises operating in
Georgia schools, is overwhelming. This is
my 28th year as a teacher, and this is probably
the most exciting thing I've ever done, she
admitted.
About
one fourth of the students who have participated
in the yearlong business venture at Sandy Creek
are now studying international business as a
university major, Holland noted.
One
of the company's key goals is to strike a balance
of trade with their Scottish counterparts, said
Hunter. But the Americans' penchant for consumer
goods tips the balance in favor of more imports.
When
students signed on with Star International, one
of the requirements was to purchase $10 shares of
stock. Today, those stocks are worth $92 a share.
Interest
in the progress of the company continues, Holland
said, even after students graduate. Every
group looks at what the students did last
year, she said. It's not just how
much money we've made, but what we have done to
change and enhance the company.
Students
are working toward a trip to Scotland in March,
with plans to meet with their business colleagues
in person and present their strategies for
success to Scottish companies. In the meantime,
they will continue learning about the country's
culture and colloquialisms.
To
find out more about this innovative company,
e-mail starinternational@fcboe.org.
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