The experts say we should drink eight glasses of water a day. That's good advice, but people today are concerned about the quality of their drinking water.

The $480-million U.S. residential water-treatment industry is booming as consumers search for ways to improve bad taste and smell in their drinking water. One in five consumers is dissatisfied with the quality of his or her house water, citing chlorine, bad taste and odor as the dominant concerns.

The development of home filtration systems solved the problem of better quality water delivered directly into the home, but it also meant unsightly equipment had to be displayed on the kitchen counter or took up valuable space underneath the sink.

The best answer would be a kitchen faucet that would provide filtered water directly from the tap, without all the mess-and that's the bright idea behind a new kitchen faucet from Price Pfister.

The Pfilter Pfaucet features a Teledyne Water Pik filter built right into the spout which supplies chlorine-free fresh water at a fraction of the cost of other filtered water alternatives. The faucet provides a continuous supply of filtered or unfiltered water with the turn of a knob. The replaceable carbon filter can filter about 200 gallons of water before it needs changing (about three months for a family of four).

It replaces other more expensive alternatives, such as bottled water and undersink filtration systems. The simple in-spout filter clears up kitchen and counter space cluttered by water pitchers or cooler stands.

“We are providing consumers with a more convenient solution to their filtered- water needs,” says Gary Rosenfield, vice president of marketing and product management at Price Pfister.

“For the first time, there is an affordable faucet with a filter built in that is easy to use and easy to install, and changing the filter is as easy as changing a battery in a flashlight.” The replaceable filter, U.L.-tested and approved, removes bad taste and odor and reduces 95 percent of the chlorine. The filter does not remove fluoride, which is essential to healthy teeth.

The new single-control faucet is available in chrome or white finishes and with or without side spray. The new Pfilter Pfaucet, as well as the Teledyne Water Pik replacement filters, are available at home improvement centers throughout the country. More information is available by calling 1-800-Pfaucet (1-800-732-8238) or at the Web site www.PricePfister.com.

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