Wednesday, December 16, 1998
United Way catalog offers 'gift of community'
What do you buy someone who can't possibly use another sweater or matching slippers? United Way of Metropolitan Atlanta is hoping shoppers will consider giving the gift of community instead.
United Way's "Give the Gift of Community" catalog features more than a dozen tax-deductible gifts that provide donations to selected United Way community programs. For example, a $50 gift provides a package of wood block puzzles, books and finger paints for a childcare center. In the mid-price range, $490 provides one week of safe shelter from domestic abuse for one mother and child. Higher gifts include childcare scholarships, food for the homeless and assistance for lower-income families to help save for a mortgage down payment.
Each gift includes a personalized greeting card with details of the donation. The card, printed on ivory paper with embossed edges and matching envelope, is either sent directly to the recipient or provided to the donor to deliver. Gift givers may mail in an order form, or dial 2-1-1 for information and assistance in placing an order.
In addition to the catalog for individuals, Hall said another version has been developed for companies to use as gift alternatives for clients. The concept is being tested this year with advertising agencies and early results are promising.
Individuals and companies seeking more information about the "Give the Gift of Community" catalog may simply dial 2-1-1 or (404) 614-1000 from anywhere in metro Atlanta.
United Way of Metropolitan Atlanta is the largest, non-government funder of health and human services in Atlanta. In 1997, United Way helped one of every five people in its 13-county service area. In addition, 90 cents of every dollar raised by United Way goes to nurture children and youth, strengthen families, increase economic self-sufficiency and encourage citizen involvement. For more information, visit United Way's website at www.unitedwayatl.org.