In an age defined by consumer preference toward value, convenience and a focus on the home environment, Coldwell Banker Bullard Realty hit the mark with its unprecedented Spring 1998 pairing with Ethan Allen.

The office's recent participation in the "Spring Into a Beautiful Home" promotion proved a natural combination for consumers in the real estate market.

Coldwell Banker Real Estate Corporation reports that the promotion generated more than 160,000 entries from consumers throughout North America. Of the consumer entries, an estimated 28 percent were interested in either buying or selling a home.

"As soon as we saw the high level of sweepstakes entries through our open houses, office locations, and special events, and through Coldwell Banker Online, we knew we were creating new opportunities for all involved in the real estate process," said Theda Bunker, who headed the Ethan Allen promotion for Coldwell Banker Bullard Realty. "While we didn't have any prize winners from those who registered through us, we are pleased to have participated in this exciting promotion and to have offered the Metro South community the chance to win Ethan Allen's elegant and beautifully crafted furnishings."

Mrs. Bunker said nearly 5,000 sweepstakes entry forms were given out through Coldwell Banker Bullard Realty, with many of these being distributed from the company's booth at the Chick-fil-A Charity Championship, the only LPGA event held in Georgia. Coldwell Banker Bullard Realty served as Presenting Sponsor for "Moving Day" at the recent tournament, which was held at Eagle's Landing Country Club in Stockbridge.

Coldwell Banker Bullard Realty, founded in 1956, is headquartered in Jonesboro and has other offices in Riverdale, Jackson, McDonough, the Eagle's Landing area of Stockbridge, the Fayetteville/Peachtree City area, and Newnan. The company, which recently announced the franchise agreement with Coldwell Banker after operating for more than 40 years as Bullard Realty Company, currently has nearly 225 sales associates.

Coldwell Banker Real Estate Corporation, a subsidiary of Cendant Corporation, has 2,800 independently owned and operated franchised real estate offices and nearly 62,000 sales associates throughout North America.

For more than 90 years, Coldwell Banker has been North America's premier full-service provider of real estate services.

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