Wednesday, July 13, 2005

 

Proffitt earns Previews designation

John Proffitt III, a sales associate at Coldwell Banker Bullard Realty’s Peachtree City/Fayette County office, has received the Coldwell Banker Previews Property Specialists designation, announced Steve Bullard, owner and president of Coldwell Banker Bullard Realty.

To date, only five percent of more than 90,000 Coldwell Banker sales associates have been awarded this designation.

“In addition to a demanding performance criteria based on successfully selling luxury properties, John had to complete a prescribed certification course to earn the Previews Property Specialists designation,” said Bullard. “The course covers topics such as developing detailed market analysis for sellers of luxury homes and how to make use of Previews resources to implement specialized marketing plans that will expose exceptional properties to affluent buyers on a worldwide basis.”

The Coldwell Banker Previews Program is a comprehensive marketing program designed specifically to market luxury residential properties to affluent buyers worldwide. Through the success of the Previews Program, Coldwell Banker Real Estate Corporation is a world leader in the marketing of luxury homes.

Proffitt has been in real estate for seven and one-half years, and he has been with Coldwell Banker Bullard for a total of three and one-half years.

He is one of only three of the Coldwell Banker Bullard organization’s more than 300 agents to hold this certification Previews Property Specialists designation, the others being Nancy Hollis of the Jonesboro/Clayton County office and Ann Bell of Coldwell Banker American Land Mart in Conyers.

He is a multi-million dollar producer and has earned membership in the Million Dollar Club and the Coldwell Banker International Sterling Society. His partner in marketing real estate is Becky Houk.

Proffitt, who attended Georgia Tech, lives in Arbor Springs Plantation in Coweta County with his wife Carolyn and three children, Brandon, Kendall and Blake. He enjoys golf and being with his family in his spare time, and he coaches his son Brandon’s soccer team.

The oldest and largest real estate company headquartered in the Metro South area of Atlanta, Coldwell Banker Bullard has its headquarters in Jonesboro. The organization now has other offices in Griffin, McDonough, Jackson, Peachtree City, Newnan, and Conyers and the separate but affiliated Coldwell Banker American Land Mart in Conyers.

The company, which is the largest Coldwell Banker franchise in Georgia, was listed at No. 13 in the Atlanta Business Chronicle’s most recent ranking of “Atlanta’s Top 25 Residential Real Estate Companies.”

The Bullard organization, founded in 1956 by the late Cliff Bullard, worked out a franchise agreement with Coldwell Banker Real Estate Corporation a few years ago. Current president and owner Steve Bullard has been with the company for more than 30 years.

Since 1906, the Coldwell Banker organization has been a premier provider of full-service real estate. In 2004, Franchise Times magazine's prestigious Top 200 issue ranked Coldwell Banker number one in real estate and number eight among all franchisors. Additionally, the Coldwell Banker organization received the “Highest Overall Satisfaction For Repeat Home Buyers Among National Full Service Real Estate Firms” from the J.D. Power and Associates 2004 Home Buyer/Seller Satisfaction Study. The study was based on responses from 4,977 home buyers and sellers. The study was conducted for Cendant Corporation by J.D. Power and Associates. The Coldwell Banker system has more than 3,700 residential and commercial real estate offices and 120,000 Sales Associates in 26 countries and territories. Coldwell Banker is a registered trademark licensed to Coldwell Banker Real Estate Corporation. Each office is independently owned and operated except for offices owned and operated by NRT Incorporated.

The Coldwell Banker system is a leader in the industry in residential real estate, and in niche markets such as resort, new homes and luxury properties through its Coldwell Banker Previews International division. It is a pioneer in consumer services with its Coldwell Banker Concierge program and award-winning Web site, www.coldwellbanker.com. Coldwell Banker Mortgage is one of the largest telephone/web based lenders in the country and the Coldwell Banker Commercial system is one of the largest commercial franchise operations with over 400 affiliates offering clients comprehensive buying, selling, leasing, acquisition, disposition and management services. Coldwell Banker Real Estate Corporation is a subsidiary of Cendant Corporation (NYSE: CD).