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Heritage Bank selects McRae for integrated marketing support

Heritage Bank, a leading community bank that serves Atlanta’s Southern Crescent, has selected McRae Communications for its integrated marketing capabilities and market knowledge.

McRae’s work for Heritage Bank will be regional in scope and will focus on branding and marketing communications for the independent bank’s commercial and consumer services.

“We were looking for a marketing partner who understands our business and region,” said Jack Bowdoin, executive vice president/business development officer for Heritage Bank. “McRae has the expertise to help us advance our business, and is a good fit with our executive committee and culture.”

“Heritage Bank has been a mainstay in the banking industry for 50 years,“ said Joe Snowden, president of McRae Communications. “They’ve grown by offering a good product and paying attention to their customers’ needs, and we look forward to helping them to continue to grow their business.”

The addition of Heritage Bank complements McRae’s work for an existing client, Polstra & Dardaman LLC, an independent, fee-only wealth management firm that serves entrepreneurs and high net worth families and individuals. Polstra & Dardaman has been nationally ranked as one of Robb Report Worth Magazine’s 100 Most Exclusive Wealth Advisors, Bloomberg Wealth Manager’s Top 150 Wealth Managers, and Schwab Institutional’s Best Managed Firms.

Heritage Bank, a state chartered commercial bank, has been serving metro Atlanta’s Southern Crescent since 1955. The independent community bank features a well-rounded offering of commercial and consumer products, and is an active, involved member of the communities it serves. The Bank has seven full service offices. The company’s stock is traded on The NASDAQ Small Cap Market under the symbol “CCFH.” For more information, visit www.heritagebank.com.

McRae Communications (www.mcrae.com) is an integrated marketing agency that provides advertising, public relations and digital media services on an in-house basis. McRae is a member of the Worldcom Public Relations Group, the world’s largest network of independent public relations firms, and the American Association of Advertising Agencies.