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Dwarf House manager receives award

Despite the ever-changing economy, Chick-fil-A has achieved an unprecedented 37th consecutive year of annual sales growth. While its continued growth can be attributed to several factors, Chick-fil-A restaurant operators and Dwarf House managers, including Fayetteville’s Doug Mickey, continue to play a vital role that has helped sustain the chain’s success.

In recognition of his exceptional sales efforts in 2004, Chick-fil-A awarded Mickey and his Fayetteville Dwarf House with the chain’s Symbol of Success award at its annual company meeting recently in San Diego, Calif. Mickey joins 54 other Chick-fil-A Operators and Dwarf House Managers who received the Symbol of Success award for 2004.

As Chick-fil-A’s highest honor, the Symbol of Success award recognizes restaurant operators and Dwarf House managers who have successfully achieved aggressive sales goals from the previous year. As an award recipient, the Operator or Manager receives the key to his or her choice of any one of several different Ford automobiles, vans or trucks for one year. If the individual Operator or Manager achieves the same level of increase the following year, he or she is awarded the title to the vehicle.

Mickey joined Chick-fil-A in 1983 as a business consultant at the chain’s corporate headquarters and assisted operators with their annual business goals. After several years in this capacity, was selected as manager of the Fayetteville Dwarf House when it opened in 1991.  A Symbol of Success winner in 1994, Mickey set his sights on the 2004 Symbol goal. He created a comprehensive business plan and with the help Team Members and fellow Chick-fil-A Operators, set about implementing the plan. In late December, Mickey’s plans came to fruition as he achieved the Symbol of Success with time to spare.

“Our success is truly a result of our Operators’ unwavering commitment to satisfying customers and serving quality products,” said Chick-fil-A President and Chief Operating Officer Dan. T. Cathy. “Our Operators consistently show by example that the key to customer loyalty is to make them happy and to make sure that they have a pleasurable dining experience each and every time.”

Atlanta-based Chick-fil-A, Inc., the nation’s second-largest quick-service chicken restaurant chain (based on sales), currently has more than 1,200 restaurants in 38 states and Washington, D.C. Credited with inventing the chicken sandwich and first introducing the chicken nugget concept, Chick-fil-A serves nutritious and freshly prepared food products in malls, free-standing units, drive thru-only outlets, Chick-fil-A Dwarf House and Truett’s Grill full-service restaurants, and through licensed outlets in college campuses, hospitals, airports, businesses and industrial sites.

In 2004, Chick-fil-A reported system-wide sales of more than $1.746 billion, sustaining its 37-year-streak of consecutive sales gains. Chick-fil-A is a 10-time recipient of Restaurants & Institutions magazine’s Choice In Chains Customer Satisfaction award and, as reported in the October 2004 edition of QSR magazine, the chain has been recognized for the third consecutive year as having the “Best Drive-Thru in America.” More information about Chick-fil-A is available at www.chick-fil-a.com, www.chick-fil-apressroom.com or www.truettcathy.com.