Jewelry store dropping one sign to keep another

By JOHN MUNFORD
jmunford@TheCitizenNews.com

In exchange for removing one of its wall signs, a downtown business will be able to keep its monument ground sign thanks to a plan approved by the Fayetteville City Council last week.

The ground sign for Town Square Jewelers is actually too close to the right-of-way of Lanier Avenue, but it does not cause a public safety problem, noted city planner Eldridge Gunn.

The store will undergo an exterior renovation which will provide awnings on the front area. The monument sign, which is encased in brick, would have been difficult to move. Even if it were moved, the sign would have to take up space in the store’s limited parking lot, officials said.

In a fit of Christmas spirit, the City Council also allowed the store to keep all its signs up until Jan. 31 to cover the crucial holiday period for the retailer. After that, the 20 sq. ft. wall sign facing Glynn Street must be removed.

That will keep the store under the maximum allotted signage allowed by city ordinances.