Friday, November 28, 2003
|
Friday, November 28, 2003 |
|
New PTC logo, slogan on Dec. 4 Council agenda By J. FRANK LYNCH Though the Peachtree City Council remains bitterly divided over the creation of a tourism board, and the future of the tourism board itself remains in limbo, the council will be asked to consider a new city logo and slogan at its Dec. 4 meeting that informs visitors they’d better “plan to stay.” Described as a “simple but elegant design” by Betsy Tyler, public information specialist, the elongated logo - perfectly shaped for bumper stickers — was chosen by a slogan committee appointed by the Mayor and Council earlier this fall. The stylized graphic of a blossoming branch with the slogan “Plan to Stay” beneath would replace the existing tree logo that’s been used on city stationery, printed materials, vehicles and Web site for years. The committee members Councilman Murray Weed, Recreation Commission Member Johnny Inman, City Manager Bernie McMullen, Tyler and Debbie Britt of BrittIdeas, a local marketing consultant and volunteer, unanimously recommended both the slogan and the proposed logo, Tyler said. ”At Council’s direction, the committee originally accepted and reviewed slogan suggestions submitted by Peachtree City residents,” she said. “Although Peachtree City has no single landmark or historic site, a variety of themes emerged, including the path system, Peachtree City’s abundant greenspace, and the planned community concept that contribute to the overall quality of life here.” While no single submission summed up the variety of feelings and ideas presented, the committee derived the overall public sentiment from the ideas and applied professional standards in developing the new slogan, Tyler said. Realizing a new slogan wasn’t much good without a new logo, the committee enlisted the talents of graphic artist Jay Johnson of Five Minute Productions to develop a logo that visually reflected the themes and the city’s high quality standards. Johnson donated his services for the project, said Tyler. Said Britt, “Although the committee was not originally tasked with updating the city logo, this was the perfect time. The new slogan and logo will also integrate into the city’s overall marketing plan, working to attract visitors and new businesses to the community.” The committee will ask that the Council not just approve the new slogan and logo, but have it incorporated on printed materials as supplies are replenished over the next two years. This will dramatically reduce any costs associated with updating the city’s image. Weed commended residents who submitted slogan ideas. “Everyone really put a lot of thought into this process, and their suggestions demonstrate the people’s love of this city and what the residents feel is important about the community,” he said. “Their input was invaluable in coming up with the committee’s recommendation.”
|
||