Wednesday, July 9, 2003

Business booming, records breaking at Metro Brokers

Last month has been dubbed Magnificent May at Metro Brokers/GMAC Real Estate, with every division under the Metro Brokers umbrella reporting significant gains this year over last.

The third largest real estate company in metro Atlanta and 41st largest in the country (units sold) reported record transaction volume in May. Metro Brokers sales associates wrote 1,018 contracts ­ a company record and a 10 percent increase over last May. The company also closed 825 homes in May resulting in sales volume of more than $156 million, another company record.

The May numbers show no slowing of the momentum Metro Brokers generated in 2002, when the company grew faster than any other real estate company in metro Atlanta. A study by Smart Numbers earlier this year revealed that the company's overall market share grew seven percent in 2002, while the other top five real estate companies lost market share.

The company's record month touched every division of the company. A synopsis of each division:

Relocation: The top relocation department in the country among GMAC franchisesis up 16 percent in dollar volume year-to-date. The division has converted $34 million in Internet-generated business alone."Our principal goal this year is to convert e-leads into new business for the company," explained Dana Eskridge, Vice President of Relocation and Corporate Services."Our internet referrals ­ from brokers, corporate clients and individual homebuyers ­ has really taken off.We've hired two new managers to handle the increase."

Financial: The lending arm of the company, Metro Brokers Financial, closed 152 loans in May (a 47 percent increase over May 2002) on volume of more than $22.3 million (a 53 percent increase). The 18th largest retail lender in metro Atlanta has closed nearly 700 loans to date with a dollar volume of more than $96 million. MBF Vice President of Operations Judy Jones expects to close more than 1,400 loans in 2003, moving MBF into the category of top 15 retail mortgage lenders in metro Atlanta.

Real estate school: In May, the Metro Brokers/GMAC Real Estate Academy recorded its largest pre-license class ever with 97 enrollees.In the two years since its inception, the academy has become the top broker-owned school in Georgia and the fourth largest real estate school in the state. According to Associate Director Alison Trevor, the academy is on track to enroll some 1,200 students in 2003, which has almost tripled in just two years. The program has expanded from a single location to four Metro Brokers office locations:Sandy Springs, North Fulton, Woodstock and Stockbridge. Day and evening pre-license classes are offered as well as Independent Study.

Insurance: Metro Brokers' insurance division sold more than $70,000 in new business premiums in May, up 22 percent from last year. The insurance division is an independent agency representing numerous insurance companies and products.

The success of every division can be traced to one department within the company: Career Development. Metro Brokers' team of career counselors hired 75 new sales associates in May, bringing the year-to-date total to 399, a 33 percent increase over 2002. Metro Brokers is now home to more than 1,500 sales associates, making the company the second largest license holder in Georgia.

For more information on Metro Brokers, contact Dac Carver, Director of Marketing and New Home Services at 404.843.2500.


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