Wednesday, January 9, 2002

SummerGrove, Avery Park shine at awards ceremony

Pathway Communities, the developer of Newnan's SummerGrove and Avery Park impressed the Greater Atlanta Home Builders Association with its marketing, public relations and advertising efforts. Pathway was awarded four gold and one silver Professionalism awards at a recent banquet held at the Georgia World Congress Center in Atlanta. The Professionalism awards recognize excellence in home building, marketing and advertising.

Pathway received four gold awardsbest ad campaign by a developer, best marketing campaign by a developer, best full-page newspaper ad and best website by a developer. The silver award was for best billboard.

Pathway also received one gold award and three silver awards for its marketing efforts at Monarch Village in Henry County.

In addition to its accolades on a local level, both SummerGrove and Avery Park received a silver awards from the National Association of Home Builders. Silver award winners are eligible for a gold, to be awarded at the national convention in Atlanta in February.

McRae Communications, Pathway's advertising and public relations agency, developed the Web site, print ads, brochure and all other elements of Pathway's marketing campaign.


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