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Wednesday, January 10, 2001 Pathway picks up awards
Pathway Communities, the developer of SummerGrove and Avery Park in Newnan and Monarch Village in Henry County, impressed the Greater Atlanta Home Builders Association with its marketing, public relations and advertising efforts. Pathway was awarded five gold and five silver Professionalism awards at a recent banquet held at the Georgia World Congress Center in Atlanta. The Professionalism awards recognize excellence in home building, marketing and advertising. Pathway received gold awards for best magazine print ad (Pathway), best multiple page magazine print ad (Pathway), best newspaper ad (Avery Park), best direct mail campaign (SummerGrove) and best brochure (Pathway). The silver awards were for best four-color ad (Monarch Village), best newspaper ad (Monarch Village), best billboard (Monarch Village), best Web site (SummerGrove) and best land planning (SummerGrove). Pathway also learned marketing efforts for SummerGrove and Peachtree City had received silver awards from the National Association of Home Builders. Silver award winners are eligible for a gold, to be awarded at the national convention in Atlanta in February 2001. Other silver winners competing against Pathway are Watermark in California, Ryland Homes in Florida, Notomas Park in California and Newmark Homes in Texas. McRae Communications, Pathway's advertising and public relations agency, developed the Web site, print ads, brochure and all other elements of Pathway's marketing campaign.
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