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Wednesday, December 13, 2000 Davenport receives CRP designation Peggy Davenport, Director of Marketing for Bob Adams Homes, has been awarded the Customer Relations Director designation by Customer Relations Professionals (CRP), a national service organization headquartered in Denver. This designation symbolizes peer recognition of Davenport's skills and the effort required to succeed in order to achieve customer satisfaction in the new home process. The CRP Director designation is the highest of seven designations available in the field of customer relations in the home building industry and has only been awarded to seven other individuals across the country. In addition to meeting the formal education and experience requirements for the CRP, Davenport has distinguished herself through ethical handling of difficult customer situations, planning effective procedures, training personnel for service assignments, and development of customer materials. Davenport has consistently demonstrated a commitment to customer satisfaction and the determination to bring service to a higher level for home buyers and home owners. The CRP organization was founded in 1999 to fill the need in the home building industry for comprehensive education and recognition of achievement in the customer service aspect of the home buying process. The participation of companies or individuals in the CRP program is an indication of commitment and hard work in the customer service arena. "A home is the biggest single purchase that most families face. The complexity of the product, and the building process itself, creates hundreds of opportunities for misunderstandings and potential dissatisfaction," said CRP founder Carol Smith. "Home buying customers have a right to expect excellent service along with delivery of the home they purchase. This includes comprehensive information, curteous communication and reliability from their builder. Performing at that level requires well-trained personnel who are committed to caring for their customers. "Customer service has needed more attention in the home building industry. The CRP is a positive way to create focus and energy," Smith added. "The companies participating in the program not only work hard to educate themselves about caring for their buyers and performing as promised, they are committed to educating their buyers about the home building process. Communication and reliability are two hallmarks of CRP members."
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